Where is the next semiconductor marketing opportunity?  Maybe it’s not a specific application, geographic region or country but an overlooked portion of the world’s population.�
In the developed world, we drive upscale cars, travel around the world and want to be connected 24/7.   We understand immediately the appeal of stability control, GPS navigation systems, powerful laptops, [...]

There has been intense press coverage of the Apple iPad, but not much about the iPad’s impact on the semiconductor industry. That issue is addressed in a new Semico Research Corp. Market Brief, “Apple iPad: Where Will the Chips Fall?”
An important question is whether or not a new market is being created.  There have been [...]

On March 23rd, 2010, the Silicon-On-Insulator Consortium (SOIC) announced a new program geared towards creating an ecosystem for Semiconductor Intellectual Property (SIP) around SOI wafers. The initial members of the IP ecosystem are IBM, ARM, Ltd., and Cadence Design Systems, Inc. additional members include Synopsys, Inc. and Boeing, Corp. The idea behind this announcement is [...]

Summary of Semico Outlook 2010 Presentation by
Alex Shubat, President and CEO, Virage Logic
One of the great stories of the early 21st Century in the semiconductor industry is the rise of the 3rd Party Semiconductor Intellectual Property (SIP) market and the vendors that populate it. This market has been created and driven in turn by the [...]

Echoing the general theme of the day at the Semico 2010 Outlook conference; namely the growing importance of controlling, manipulating, generating, conserving and transmitting power, eSilicon CEO Jack Harding addressed the issue in his keynote speech, summarized as follows.�
Developing counties such as India and China have ever-increasing appetites for the kind of inexpensive, plentiful and [...]

One of the panels at the Semico Outlook Conference (March 2, 2010) focused on issues concerning the communications infrastructure. Some common themes were the carriers meeting the challenge of return on investment (ROI), meeting the growing demand for band width, and reducing power consumption.
The mainstream press and popular culture tend to focus on the [...]

Microchip Technology has announced a series of 11 new 8-bit PIC® microcontrollers, ranging from 8 to 64 pins, which use Microchip’s nanoWatt XLP Technology to attain active power consumption less than 50µA/Mhz. Low power, combined with the large number and variety of functions integrated onto these MCUs make them ideally suited for a wide range [...]

People want to be connected everywhere and all the time: at work, travelling, at home, in the grocery store, at sporting events, everywhere. They want telephone, Web and wireless networking connections for audio, video and data. Smart phones come close to satisfying this desire; but there are still dead spots, not enough bandwidth or the [...]

Smart phones, Wide Area Networks and a host of future mobile devices are drivers for future semiconductor industry growth. So are virtualization, storage, cloud computing and anytime/anywhere computing applications. But, none of this will be possible without an often ignored factor, an adequate supporting infrastructure. A seemingly insatiable demand for bandwidth is being created. How [...]

Is the digital multimedia home finally here?  Media hubs and PC-centric solutions have come and gone, too expensive or not offering the right features; but the BridgeCo Inc. DM870 Networked Media Processor and JukeBlox software platform offers a simple, inexpensive way to connect multiple devices in the digital home.  The DM870 can deliver quality audio [...]